Catherine Lovazzano

Catherine Lovazzano

UX and Design Research Lead, Fitbit

When you’re deep in a project, it can often feel isolating, but when I was head of Trends and Foresight at FIAT Chrysler Automobiles, I was geographically isolated as well. My stakeholders were in Auburn Hills, MI and Solana Beach, CA; I was in San Francisco.

I flew a lot of miles to come see them, but I didn’t always feel like my decks gave my stakeholders enough to truly understand or represent my work. I worried, as well, about how they might present them after I had to head back. Decks are so easily passed around, borrowed from, and repurposed; it’s nearly impossible to keep the meaning behind your work intact.

I needed a different vehicle. One that would enable me to bring more of myself and the story to the table, that would be encapsulated so it could be passed around without losing integrity. One that would bring forward the emotions and the subtle nuances that give stakeholders the real and whole truth. Read more

Dave Decelle

Dave Decelle

Director of Consumer Insights, Netflix

At our October 2015 Quarterly Business Review meeting, I had 20 minutes to tell the top 200 leaders at Netflix a story about our members’ perceptions of our Netflix Originals strategy. This meeting is a pretty intense two days of information overload and vigorous debate. So I knew I had to tell a compelling, memorable story that would cut through the clutter. Read more